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Little Moons

The first TV brand partnership for the delicious mochi ice cream balls


Little Moons






The Big Idea

The perfect partnership

Mediahub saw Channel 4 as the ideal creative fit for Little Moons. Not only are we the top indexing channel for Little Moons’ audience, but Channel 4’s Altogether Different positioning chimes perfectly with Little Moon’s ‘from another world’ identity.

Research proves that perceptions of brands that run partnerships are significantly higher versus appearing alone. This collaboration created noise and fame across the target audience, driving consideration and awareness.

With series 3 of Derry Girls having recently aired, this partnership unlocked relevant talent aligned to a popular Channel 4 programme. Mediahub chose Saoirse-Monica Jackson as the leading lady to bring the world of Little Moons to life. Saoirse’s signature mix of sophisticated style and wry humour made her the perfect fit for the brand.


Production studio 1st AveMachine was intrinsic in this partnership. Em Cole, who led on direction, created a magical mochi-scape that takes the audience on an exciting and dynamic journey, harmonising the two brand voices for Little Moons ‘from another world’ and Channel 4’s Altogether Different. The emotive spot sensitively backed the transgender community and gained international attention.

Little Moons ventured into the world of TV advertising in October 2020, where brand assets were aired across a cherry-picked plan against Gogglebox and First Dates. This partnership is a first for Little Moons and reflects the brand’s determination to continue building its identity and exhibiting distinctive media behaviour.

The campaign ran nationwide across the UK for a month. Ahead of the launch teaser clips posted across socials for the duration of the partnership, behind-the-scenes content was shared to further build talkability and create additional touchpoints across the campaign.

“We’re delighted to have worked with both Saoirse Monica-Jackson and Channel 4 on this campaign, both of whom are a natural creative fit for us. The partnership perfectly captures the indescribably delicious world of Little Moons and we hope that it encourages viewers, especially those yet to give our mochi ice cream a try, to discover it for themselves”

– Ross Farquhar, Marketing Director at Little Moons


+ 61% of the respondents said the ad improved their opinion of the brand

+ 63% of the respondents said they were more likely to consider the brand because of the ad

Featuring talent from a beloved show (Derry Girls) alongside distinct brand cues, this impactful campaign generated warmth, built brand consideration, and boosted greater recognition.



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